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FutureRx Launches Paradigm-Shifting Healthcare Ecosystem for Health Plans and PBMs

TAMPA, Fla. – Feburary 21, 2023 – FutureRx (FRx) announced today the launch of its paradigm-busting healthcare ecosystem for health plans and pharmacy benefits managers (PBMs) providing access to fully vetted technology and services to eliminate the struggles associated with outsourced relationships. The first-of-its-kind suite of modular solutions and the innovative FRx Marketplace provide seamless access to a wide range of mission-critical services across a single platform with no long-term contracts or loss of data control.

“Our goal with FRx and the FRx Marketplace is to let health plans and PBMs take back control of their business processes by eliminating the hassles of vetting, contracting, and managing key outsourced service relationships,” said Anil Kottoor, founder and CEO, FutureRx. “It represents the culmination of years of research by our team of highly experienced healthcare and technology innovators into the ways traditional PBM and health plan relationships fall short and the best approaches to correct those short-comings.”

FRx is a cloud-based, modular, user-configurable technology platform that was built from the ground up to meet complex and continuously evolving compliance requirements in today’s Medicare and Medicaid environment. As such, it is 100% compliant with government-sponsored regulations out of the box. Once on the fully integrated platform, health plan and PBM users can select from a full range of modules – including prescription Prior Authorization, Appeals/Grievances, Medication Therapy Management (MTM), and Drug Management Programs (DMP) – that are preconfigured with SureScripts and CoverMyMeds, as well as fax, phone, email, and mail capabilities, thereby eliminating costly and time-consuming implementations. When additional Pharmacy support is needed, FRx Marketplace provides access to a comprehensive network of pre-vetted partners delivering a full range of specialized services including formulary and rebate management, prior authorization, appeals and grievance management, mobile low-cost drug alternatives, and more. FRx Marketplace service partners are fully integrated with the FRx platform for rapid go-to-market and hassle-free service changes.

“The FutureRx model is a game-changer that puts control back into the hands of the health plan or PBM. By offering the flexibility to scale services up or down as needed with pre-configured connections, FRx prevents vendor lock-in and eliminates the costs and headaches involved with service provider integrations,” said Kottoor. “Importantly, our customers can switch between vendors on the FRx Marketplace whenever and as often as they like without compromising their data, which remains on the FRx platform.”

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About FutureRx
FutureRx (FRx) is designed as a healthcare ecosystem for health plans and pharmacy benefits managers (PBMs) to reclaim control by using the combined technology and services to simplify and streamline outsourced service relationships. The FRx suite of modular technology solutions and FRx Marketplace provide seamless access to mission-critical services including pharmacy benefits, formulary and medical management; electronic prior authorization (ePA); rebate aggregation; print fulfillment; fax and email integration; text messaging; and more – all across a single platform. Working with a network of pre-vetted partners offering a full range of specialized services, FRx lets health plans take back control of their business processes by offering the flexibility to scale services up or down as needed with pre-integrated connections that eliminate the costs and challenges involved with service provider implementations. For more information, visit

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